SEAN PLUMRIDGE

Product • Brand • Full-Stack

I build simple products for complex problems — and the teams and brands around them.

Founder of FinForFam.com, former director of a top-10 Code Ninjas franchise in North America, and a visual designer/developer obsessed with clarity, performance, and trust.

View FinForFam Work With Me
Deep thinker Hands-on leader Brand-driven engineer

Selected work

Products that feel calm on the surface and powerful underneath.

FinForFam dashboard interface showing simple family finance tools
Flagship

FinForFam – Family Finance Tools, without the overwhelm.

A suite of simple, high-trust tools that help families make better decisions about mortgages, RESPs, RRSPs, and long-term planning. I led everything from brand and UX to front-end architecture and performance tuning.

  • 100% GTmetrix performance and structure scores.
  • Single-developer build: UX, copy, visual design, and code.
  • Responsive, mobile-first layouts tuned for everyday users.
Role: Product, Brand, Front-End Stack: HTML, CSS, JavaScript, Analytics
Visit FinForFam →
Cinematic Unreal Engine render

Game & Unreal Engine Work

Years of building photoreal environments, cinematic lighting, and player-first experiences in Unreal Engine. This informs how I design atmosphere, clarity, and emotional tone in every product.

Focus: Composition, lighting, player flow.

Charts on FinForFam.com

Visual Systems & Brand Direction

Consistent, minimalist systems that feel premium without feeling cold: typography, color, spacing, and illustration styles that build trust quickly.

Focus: Brand systems, UI libraries, design language.

Experience

Operator mindset, builder hands.

Founder & Creator — FinForFam.com

Product, brand, and engineering

  • Designed and built a family-focused financial tools platform from scratch.
  • Engineered for performance, accessibility, and trust.
  • Owns UX, copy, SEO, analytics, and ongoing feature roadmap.
  • Applies a “calm product” philosophy: no noise, only decisions that matter.

Visual Designer & Full-Stack Developer

From concept to shipped product

  • Bridges strategy, design, and engineering without dropping details.
  • Moves seamlessly from Figma-style thinking to clean, semantic code.
  • Deep respect for typography, rhythm, and content hierarchy.
  • Ships, measures, and iterates instead of chasing endless polish.
Top-10 franchise
Code Ninjas – Empower Futures hero

Director — Code Ninjas

Leadership, operations, coaching

  • Led one of the most successful Code Ninjas locations in North America.
  • Built a culture where kids, parents, and staff all felt seen and supported.
  • Scaled enrollment, streamlined operations, and built repeatable systems.
  • Mentored young developers and instructors in both code and mindset.

Capabilities

Where strategy, design, and engineering overlap.

Product & Strategy

  • Product discovery & scoping
  • User journeys & flows
  • Positioning & narrative
  • Data-informed iteration

Design & Experience

  • Visual systems & branding
  • UI design & layout
  • Creative direction & art
  • Unreal Engine, lighting, and composition

Engineering

  • HTML, CSS, modern JavaScript
  • SQL, data modeling & queries
  • Git & collaborative workflows
  • Performance & accessibility

Contact

Let’s build something that actually matters.

Whether you’re looking for a partner to define a product, sharpen a brand, or architect a clean, high-performing front-end, I’m open to the right conversations.

Email me Connect on LinkedIn